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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in Formula 1

Toto Wolff is engaged in advanced talks to offload part of his ownership stake in the Mercedes F1 outfit.

The deal values Mercedes at £4.6bn – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in a change of corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Ownership Structure

The other shareholders in the team are Mercedes and chemicals giant Ineos Group, who both hold a third of the company.

A Mercedes spokesperson stated: "We will be making no official statement on this. The management structure of Mercedes F1 stays unaltered, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Financial Growth

The deal signifies a significant increase in value of Mercedes F1 since Ineos Group acquired its share for £208 million in 2022.

This surge reflects the expansion in market values of Formula 1 outfits recently as a consequence of the increasing appeal of the sport globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film to date.

Current Standings

The Mercedes team are second in the constructors' championship, trailing McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

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Anthony Jones

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