TikTok is introducing a updated setting that enables them to lessen the amount of AI-made media appearing in their timelines. This move comes as the platform revealed that it now features more than 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread rollout. This shift comes amid a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that many people like content produced via AI tools, including AI artwork to science explainers, and we aim to offer the community the power to adjust the amount of that, according to their own likes,” stated a company executive.
AI on the Platform
The platform shared that there are now over a billion videos on its app labeled as AI-generated. Collectively, over 100 m videos are added to the app each day, making AI content a limited portion of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the level of AI content they see by accessing the topic control setting in the platform and choosing “AI-generated content”. Additional categories that currently be adjusted under the setting cover news, clothing, aesthetics, and movement.
Platform Guidelines
Its guidelines require creators to label “realistic” AI-made content, and it forbids malicious deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the service will henceforth attach an artificially created watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This step is aimed to deter users from seeking to bypass the tagging system.
AI Literacy Programs
The company is also launching a $2 million AI literacy fund for experts and groups to produce informative material about using AI responsibly. This program will benefit educational bodies dedicated to training computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, following controversy over plans to lay off a large number of safety staff in the UK. It is set to cut a significant number of roles in its trust and safety division in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most harmful content prior to it gets reviewed by people. TikTok announced a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
